January 2023

Press information

Time for change

Repositioning: ARGE increases speed for its members


Rarely have the challenges facing the building services industry been as comprehensive as they are at present. Many companies are putting their organization, portfolio and processes to the test and are developing market-oriented adaptation strategies. This was also the case for ARGE Neue Medien, which presented information on its realignment at an extraordinary general meeting in December. With a sharpened vision and focused areas of action, ARGE wants to meet the increased demands in the national and international data environment and achieve more efficiency and speed. To this end, new structures have been created that bundle the know-how of members and the team.

The DNA of ARGE is electronic business processes and a qualitative data offering for commercial and planning processes. Four fields of action concentrate the core operational tasks of the association. Lead2Order focuses on planning activities with bathroom planning, BIM and ETIM. Order2Cash targets transactions and includes EDI, VMI and web services with price and availability information. In data management, policy work, certification, automated data checks and multi-channel activities are expanded to better serve target group-specific data requirements. PIM consulting, coaching and cross-process support are important building blocks for this. Internationally, the ARGE agenda includes the expansion of services, the acquisition of manufacturers, synergetic cooperation and further development of the Building Master Data Guideline BMDG.

New team member

There is also additional power on the personnel level. Katharina Kirsch de Fernández joins the team. The proven expert in marketing and sales has many years of experience in international markets. In addition to in-depth know-how from the sanitary industry, most recently as Head of International Trade Marketing at Villeroy & Boch, Kirsch de Fernández has extensive knowledge of the European electrical industry, e.g. from her time in Spain. As Senior Vice President and Program Manager Internationalization, she will be responsible for ARGE’s activities in Europe.

Strong community

Chairman of the Board Dr. Tillmann von Schroeter and ARGE Managing Director Wolfgang Richter are looking forward to a member-driven project work with a lot of interactivity and integration in the future: “Together with our strategic partners, we can achieve our ambitious goals. Together we are strong in development, e.g., in establishing standards for the industry”.

Anna Katharina Kirsch de Fernández
Katharina Kirsch de Fernández. Senior Vice President and Program Manager Internationalization at ARGE

About ARGE

With more than 110 brand manufacturers, ARGE is the industry’s largest building technology association in terms of membership. Together, they develop standards, solutions and applications, e.g., in bathroom planning or via the product data platform building-masterdata.com which has been existing in Germany since 2001. ARGE organizes the quality management of product data and the standardization of data standards and formats for its member companies.